People wear white during summer assuming that the color reflects heat and they will stay cooler if they wear white, but this is nothing more than a popular notion. It would be much smarter to wear black during the summer months, so that heat emanated by the human body gets absorbed rather than being reflected back. However, that is not the only reason that modern day people today wear white during summer. In fact, white sneakers become very popular around this time of the year. This would explain why Jordan Brand is planning to drop “Frost White” colorways of two of their most iconic sneaker models.
Wearing white during summer became trend when rich people began doing it by the turn of the century. It was by the time the 19th century concluded that people switched over to white by the time Memorial Day began and until Labor Day ended. Back then, the rich would retire to their country houses in the summer, where there was no dust, grit, coal soot and waste, so clean white clothes and footwear became a symbol of the wealthy. The poorer people in the city would stick to darker colors because they could not bother or do anything about ensuring that their clothes stay clean, especially during summer.
The two Air Jordan models that are receiving the all-White treatment in the form of colorways dubbed “Frost White” are the Air Jordan 1 Jordan High & the Air Jordan 11 Low. Furthermore, both happen to be GS-exclusive iterations that are apparently the latest installment in the Air Jordan Heiress Collection. Both these sneakers are almost identical, dressed up in a color scheme of Pure Platinum and White. Both also feature crack-textured leather overlays and icy, translucent outsoles.
The fact that these colorways share the same nickname should make it obvious that they both will be making their retail debuts on the same day. Both this Air Jordan 1 High GS “Frost White” and this Air Jordan 11 Low “Frost White” will hit the shelves on May 20th, with the Air Jordan 1 retailing at a price of $140 and the Air Jordan 11 retailing at a price of $175.
Air Jordan 11 Low “Frost White”
Release Date: May 20th, 2017
897331-100 | $175
Air Jordan 1 High GS “Frost White”
Release Date: May 2017
832596-100 | $140