By deep Leigh on Tuesday, March 19, 2013
SugarDaddie.com, launched in 2002 (apparently because of the design that is same has) is a dating internet site that links rich older guys with more youthful ladies. ItвЂ™s celebrating a ten years of вЂњintergenerational matchmakingвЂќ by providing US towns huge amount of money to rename by themselves вЂSugarDaddie.comвЂ™.
This is a win-win stunt thatвЂ™s done incredibly well in the States despite the horrendous and unforgivable misspelling of the word daddy in the companyвЂ™s name. Much like Cougar DatingвЂ™s PR stunt providing to pay for Caroline Flack ВЈ500,000 to end up being the face of its web site after her brief relationship with One DirectionвЂ™s Harry Styles, the alternative party is incredibly not likely to state yes, but in any event, your website advantages of an unbelievable level of protection, with links from several of the most respected news domains available to you, SEO-wise.
Darren Shuster, creator of Pop society PR, the agency behind the number of non-starter stunts, tweeted me personally because of the campaign earlier today and a short Bing search implies that heвЂ™s apparently by using this campaign the maximum amount of to promote himself along with his agency as he’s advertising the customer вЂ“ a way that is particularly odd PR.
The Berkshire, UK-based business, through Shuster, has contacted officials at four metropolitan areas to date (itвЂ™s prone to keep working til the media get annoyed of covering it or someone claims yes), including:
Woodside, Ca ($11.65m) and
HereвЂ™s a news piece concerning the offer to Woodside, CA:
The essential present offer to glucose Hill, GA, made March 17, would provide the town $3.75 million in return for meeting following conditions:
A 10-year dedication to formally replace the title of glucose Hill, Ga. to SugarDaddie.com, U.S.A.
All official federal government communication, organizations and road indications needs to be how to message someone on babel changed to mirror the brand new title of SugarDaddie.com, U.S.A. This can include renaming the Sugar Hill greens to SugarDaddie Greens.
Replace the city logo that is current
The CEO of SugarDaddie.com must get an integral to your town in a ceremony that is formal by town officials (ready to accept the news additionally the public). The organization additionally proposes creating a Hugh Hefner statue nearby the brand new City Hall, or any other figure that is public best represents the sugar daddy life style.
Substitute the true title of E.E. Robinson Park with SugarDaddie.com Park.
SugarDaddie City Hall will change Glucose Hill City Hall for ten years.
To rename Gary Pirkle Park for a time period of 5 years, combined with postoffice and neighborhood road signage upon entering or leaving the town.
All town advertising resources must certanly be meant to mirror the cityвЂ™s official name that is new should be completely implemented within half a year.
The CEO of SugarDaddie.com, Stephen Pesternak, appears a specially interesting man, additionally running a dating site called 7orbetter.com, a niche site (seriously) for females discover males endowed with over 7 ins.
LetвЂ™s face it, you need to understand that you aren’t wasting your efforts with somebody, simply to find down the road they are not as much as your criteria actually into the bed room. Just take the guesswork out from the equation. Know upfront what you’re getting and that means you donвЂ™t need to worry about it later. You’ll be able to focus on other characteristics in a person without the need to wonder it takes to make you happy if he has what. Meet quality solitary guys and quality solitary females through our revolutionary fine endowed dating website.
Involved agency: Pop Society PR